What is Social Media? Well, if you are reading this, you're experiencing it right now: the world of the web and all the facets of communication it offers. The standing question in my mind and in the mind of many Health Care Professionals is "How does social media impact my practice?" and "How can I use it for my benefit?" and "What are the downsides to social media; where do I draw the line?" All very good and pertinent questions.
Places like Facebook, Twitter, Flickr, YouTube, and the various blogging sites available have taken the concept of word-of-mouth and expanded the surface area covered ten-fold. This makes advertising and certain types of marketing simple and affordable if you take the time it may take. It seems that a business that does not have a website may struggle as the next generation becomes their clientele; a generation saturated with on-line presence.
Getting back to the meat of the topic: how do you think social media will impact your business? Will it enhance your productivity or be a weight? How can you position or transition your career to keep up with the expectations of an on-line market